Category: Customization

Successful business owners train their salespeople to develop a foundation of strong customer relationships. Why? As with every other purchase decision, individuals prefer to do business with people they like, with people who seem genuinely interested in them, and with people who really care about their concerns. So unless salespeople…

An effective customer satisfaction strategy should incorporate three key dimensions of performance – focus, measurement and, environment. And to build this culture, management can implement five steps to move their organization from one that does not take a proactive approach to one that is totally focused on loyalty from a…

ample size. The result? The intent of the presentation was lost. The audience got side-tracked into details about the survey development and administration. Although this data was to be an important input to the company’s future business plans, to be built during the off-site session, the management team failed to…

The big catch phrase in almost any industry today is “customer experience”. Since the down-turn in the economy a few years ago we have been watching company after company succumb to bankruptcy-even large, well-entrenched companies are falling victim to reduced spending, down-sizing, and diminishing profits. In an effort to turn…